Selling wine was once the job of stuffy old white men in stores with thousands of bottles on the shelves. Of course, if you didn’t recognize every single one of those bottles you probably shouldn’t be buying wine in the first place….at least that was the aire of superiority which was given off in the wine store of 10+ years ago.
Things have changed for the better and now your computer skills can really help you sell more wine.
If its SEO, or social media, the ability to sell online has become really important of late. One of the wine clubs we talk to on a regular basis told us that they find almost all of their new customers either through referrals, or by online sources.
Is that how a wine club would have grown a decade ago? I doubt it, but that’s a great example how computer skills have become more important!