The latest trends suggest that at least among the younger generation, people are starting to move away from Facebook and onto other social platforms.  Facebook is of course still extremely popular but there’s no doubt that it’s demographics are changing.   Your much more likely to see your parents and grandparents on Facebook than children, nephews or nieces that’s for sure.

For those who use the internet to make a living or market their businesses this can be a challenge especially if you rely more on a younger market.  Facebook advertising is relatively inexpensive, yet it can be difficult to produce a decent return on investment.  The problem is often that people are there to socialize and not to buy which makes any sort of paid advertising risky.  Indeed it’s extremely important to target your adverts carefully on Facebook if you don’t want to end up wasting your money.

For the right business, Facebook is hard to beat but for other demographics there are other social platforms which make better sense.  One of those which is extremely popular nowadays especially with younger people is Instagram.  It started out as an online photo album where you could upload your pictures to store safely on the cloud. However it has developed over the years to much more than that, and now for many Instagram is their main social platform.

One of the main reasons, is of course the development of mobile phone technology.  Instagram is primarily about sharing images and photos, and today’s mobile phones have incredible cameras built in.  Indeed many have sophisticated image editing software built in to – making sharing and posting images extremely simple to do.

Many Instagram accounts have millions of followers and if you can build up the right kind of audience, you can be very successful through this medium.

So how do people make money from Instagram?

Well there’s a variety of methods which indeed are pretty much standard across internet marketing platforms.  One of the most popular and lucrative methods is through sponsored posts.  Just like on YouTube, companies are always keen to pay for promotions when you have a large number of followers.  It makes sense that if you have an Instagram account based on fashion with a million followers – any fashion company would pay money to put their products in front of that audience.

You can also promote specific products by setting up an affiliate account.  This means that when you promote or suggest a product, that you will receive a small commission when anyone buys it.    The method involves supplying a link with your affiliate code in so that the company can track where the customers have come from.  There are affiliate schemes for just about any product you can imagine so it’s a popular route for many online entrepreneurs.

Indeed there’s actually quite a few ways in which you can turn a popular Instagram account into a money making machine relatively easily.  The hard part is to get lots of followers and create that momentum behind the account.  There are lots of tools in which you can help speed up the process of creating a successful channel however there are some issues with this. The tools which you can use effectively boost and promote your primary Instagram accounts by engaging from other Instagram users.

Unfortunately this needs to be done very discretely as if Instagram detects this behaviour then they’re likely to ban or delete the channel.   In order to hide these methods the experienced will invest in the best Instagram proxies they can afford in order to make the promotions look as natural as possible.

Using carefully configured proxies you can actually run both multiple Instagram channels and also accounts to promote them.  It’s crucial especially in the early development of a channel, to use these accounts to like and comment on.  This is crucial in order for the Instagram account to gather more followers.

There’s one more method that is available for really popular Instagram accounts and that’s to sell your own products.  Obviously this involves more work but the benefits can be even larger as you potentially keep 100% of the profits.

One thing is for sure, if you can develop a successful Instagram account with a decent amount of followers then it can be extremely lucrative.  If you do use automated tools to help create and develop the channels make sure that you use proxies to hide your location properly.  It’s important to use specialised, residential proxies too as the inexpensive ones like these used to watch UK TV in France are not suitable for hiding automated Instagram promotional tools.